Brand Identity

The Name

Adaptive

Security threats evolve constantly. Static defenses become obsolete. Adaptive reflects our commitment to controls that respond to changing conditions: adjusting to new threats, scaling with growth, and learning from incidents.

Enforcement

Policy without enforcement is theater. Enforcement is the core of what we do: turning security intentions into executable controls that actively prevent violations rather than merely detecting them after the fact.

Lab

A lab is where experimentation, testing, and refinement happen. We develop, validate, and iterate on security patterns in controlled environments before they become production standards. It's a space for rigorous exploration, not untested theory.

The Logo Elements

The Shield

The outer shield represents protection and defense: the fundamental purpose of security. Its rounded, modern form signals that defense doesn't mean rigidity; it adapts to what it protects.

The Gear

The cogwheel symbolizes automation and engineering. Security at scale requires mechanical precision: repeatable processes, automated controls, and systems that work without constant human intervention.

The Flask

The laboratory flask represents experimentation and the scientific method. We test hypotheses, measure outcomes, and refine our approaches based on evidence. The bubbles rising through the flask suggest active processes and continuous iteration.

The Integration

The flask integrated with the gear shows that experimentation and automation are inseparable. The lab work feeds directly into the machinery of enforcement. Ideas become controls; theories become pipelines.

Color Palette

Color	Hex	Usage
Shield Blue	#2196F3	Primary brand, protection elements
Lab Teal	#26A69A	Experimentation, growth, success states
Dark Background	#121212	Contrast, focus, professional tone

Usage

The logo works on both light and dark backgrounds. The shield blue provides strong contrast while the teal accents draw attention to the experimental core of our identity.