Brand Identity¶
The Name¶
What's in a Name?
Each word in our name carries meaning. Together, they define our approach to security.
Adaptive¶
Security threats evolve constantly. Static defenses become obsolete. Adaptive reflects our commitment to controls that respond to changing conditions. We adjust to new threats, scale with growth, and learn from incidents.
Enforcement¶
Policy without enforcement is theater. Enforcement is the core of what we do. We turn security intentions into executable controls. These controls actively prevent violations rather than merely detecting them after the fact.
Lab¶
A lab is where experimentation happens. We develop, validate, and iterate on security patterns in controlled environments. These patterns become production standards. It's a space for rigorous exploration, not untested theory.
The Logo Elements¶
Visual Symbolism
Every element in our logo tells part of our story.
The Shield¶
The outer shield represents protection and defense. This is the fundamental purpose of security. Its rounded, modern form signals that defense doesn't mean rigidity. It adapts to what it protects.
The Gear¶
The cogwheel symbolizes automation and engineering. Security at scale requires mechanical precision. We need repeatable processes, automated controls, and systems that work without constant human intervention.
The Flask¶
The laboratory flask represents experimentation and the scientific method. We test hypotheses, measure outcomes, and refine our approaches based on evidence. The bubbles suggest active processes and continuous iteration.
The Integration¶
The flask integrated with the gear shows that experimentation and automation are inseparable. Lab work feeds directly into the machinery of enforcement. Ideas become controls. Theories become pipelines.
Color Palette¶
| Color | Hex | Usage |
|---|---|---|
| Shield Blue | #2196F3 |
Primary brand, protection elements |
| Lab Teal | #26A69A |
Experimentation, growth, success states |
| Dark Background | #121212 |
Contrast, focus, professional tone |
Usage¶
The logo works on both light and dark backgrounds. The shield blue provides strong contrast while the teal accents draw attention to the experimental core of our identity.